Fresh, wholesome, and made with ingredients you’d recognise from your own plate — Years dog food has officially arrived in all Just for Pets stores across the UK!

Last weekend, our Tamworth store at Ventura Shopping Park hosted an exciting celebration to mark the launch of Years, the fresh dog food brand everyone’s talking about. Shoppers (and their four-legged friends) were greeted with balloons, a purple carpet entrance, and even a celebrity chef lookalike running live cooking demos — all for dogs, of course!

Fresh Dog Food? Absolutely!

At Just for Pets, we’re always on the lookout for brands that put pets first — and Years does exactly that.

Their dishes are freshly prepared using real, wholefood ingredients, designed to support your dog’s health, digestion, energy, and joints. Think recipes like Beef Wellington, Paella, and Roast Dinner with all the trimmings — yes, really!

Unlike processed or dry dog foods, Years’ slow-cooked meals are nutritionally balanced, packed with flavour, and can even be stored in your cupboard until you’re ready to serve. It’s convenient, healthy, and delicious — the future of feeding your dog well.

A Weekend of Wagging Tails and Tasty Treats

Our Tamworth launch event was a huge success — thank you to everyone who came along! Here’s what made it such a pawsome day:

• Spin the Wheel – with fun Years prizes and giveaways

• Live Cooking Demos & Nutrition Talks – hosted by Years Head Chef Luke Alkemade and a celebrity chef lookalike

• Customer Q&As – with Years’ expert panel of nutritionists and behaviourists

• Meet & Greet – friendly chats with both the Years and Just for Pets teams

And of course, plenty of excited pups enjoyed free samples (especially the famous Beef Wellington) — with a few cheeky accidents outside the store reminding us that every great event has its memorable moments!

Find Years in All Just for Pets Stores

We’re thrilled to bring Years’ full range of fresh dog food to all Just for Pets locations across the UK. Pet owners can now pick up chef-inspired dishes like King Prawn & Giant Squid Paella and the festive Chef’s Christmas Wellington — both big hits with hungry hounds.

It’s no wonder Years is the highest-rated fresh dog food on allaboutdogfood.com.

Special Launch Offer:

Try 7 days of Years for your dog from just £7, with free shipping using the code JUSTFORPETS at checkout.

Healthy, Happy Dogs Start with Better Food

At Just for Pets, we believe our pets deserve the best. With Years, you can feed your dog real, nutritious meals that make mealtimes something special.

Visit your nearest Just for Pets store or explore the range online today. Find out more here.